Data is not a new topic today; in fact many organisations are taking their data game to the next level. Any individual, regardless of roles, would find their starting point somewhere in their data journey with a use-case.

My journey started almost years ago when I embarked on a use-case to help a customer build a data strategy to improve customer experience management. So now I am sharing what I have learnt, to hopefully inspire like-minded people who are sharing a similar journey.